Index
1.
Pointing your Domain Name at our Servers
2. Introduction to FTP
3. Configuring your FTP Client
4. Understanding IIS Logfiles
5. Publicize Your Site
1. Pointing
your Domain Name at our Servers
In
order for people to be able to access your site when they type
in your domain name (eg www.mycompany.com), you will need to point
it our servers. If you registered your domain name
through
us
then
our engineers will do this for you. However, if you registered
the domain name with another company you will need to contact them
and get
them to point your domain at our DNS servers. The settings are
provided below:
Name Server 1 |
ns1.itbn.com.cn
|
Name Server 2 |
ns2.itbn.com.cn
|
2.
Introduction
to FTP
To
move your completed website to our web server, you need to transfer
it using
an FTP client. FTP (File Transfer Protocol) is a protocol designed
to allow computers to communicate with each other across the
Internet.
When transferring your web site files between
your computer
and our web server, ITBN recommends
the use
of
WS FTP or CuteFTP for Windows
computers and Fetch for
Macintosh computers. You can click on
the links in the column on the right to visit their web sites,
and download the software.
3. Configuring
Your FTP Client
Here
are the connection settings for you to configure your FTP client
to connect to ITBN's servers:
| |
Connection Setting |
Example |
| Label |
Give the connection a name.... |
ITBN FTP Site |
| Host Address: |
ftp.domainname.com |
ftp.itbn.com.cn |
| Username: |
ftp_username |
ftp_itbnwebsite |
| Password |
[See Note 1] |
******* |
| Port: |
21 |
21 |
| Remote Folder: |
http_doc [See Note 2] |
http_doc |
| Local Folder |
[See Note 3] |
D:\My Documents\Websites\ITBN |
Note 1 - Password: When your
web hosting account was setup you were issued with a password.
If you
have
forgotten it, please contact
us and we will issue you with a new
one.
Note 2 - Remote Folder: When
you login to the root folder of your FTP account, you are presented
with
two
folders [ http_doc and logfiles ].
Your website files MUST be uploaded to the http_doc folder
and not to the root folder otherwise your site will not work.
The
logfiles folder contain the daily IIS logs for
HTTP access to your site. Please download these occasionally since
they can take up a great deal of space in your account. Logs that
are not downloaded for local viewing will be deleted if your account
size becomes too large. More information on analyzing your
logfiles is provided below.
Note 3 - Local Folder: This is
the location of your website on your local machine. Ensure this
is pointing at the folder containing your home page.
4.
Understanding IIS Logfiles
Whenever an error occurs either directly or in-directly through IIS (Internet
Information Services),
or
whenever a file is retrieved from the web server, the details of that activity
are stored
in a log file. All IIS log files are stored in the logfiles folder
that you can see when you log in to your FTP account.
A new log file is created for each new day, and the names of these log files
are sequential: ex010828.log, ex010829.log, etc. To get a better understanding
of what an IIS web server log file looks like, launch notepad and open any of
the files in your logfiles folder.
It should resemble the one shown below:
These files contain a complete record of the number
and frequency of visitors to your site. A number
of tools exist to analyze and tabulate this data to help you understand
your visitor trends. We recommend Web Log Expert which
you can download using the links on the right.
5.
Publicizing
Your Site
Once you haved published your site to the web, you will most
likely want to encourage people to look at it. Here are a few
tips to start getting some 'hits':
Search Engines and Internet Catalogs
Probably the most common way to publicize your site and generate
traffic is to submit it to search engines (i.e. Google) and internet
catalogs (i.e. Yahoo!). Most of these sites have a form you can
fill out to submit your site. To save yourself some time, you
can try a service that submits your site to multiple search engines
and internet catalogs by filling out just one form. There are
many of these services out there, such as www.submit-it.com.
By adding meta tags to your site, you can increase the relevancy
of your pages in people's searches. Meta tags will be discussed
a bit later.
Reciprocal Links
If your page has a theme, seek out pages with similar themes and
ask the webmaster to post a link to your site. In exchange, you
promise to add a link to their site on yours. This is a great
way to get the word out about your site for free.
Newsgroups
Look for newsgroups where you think people who would be interested
in your site might frequent. Post a message announcing your site
and its features. Don't do this too often as it is sometimes
considered Spamming (unsolicited advertising).
Web Rings
If there are other pages that are similar to yours, there might
be a web ring out there dedicated to your kind of site. Do an
internet search for "web ring" and include a keyword
related to your site. If you join a web ring, you will need to
add a web ring graphic and links to your page.
Advertising
If you really want to give your site some exposure, you can create
a banner ad and find a company that will get your banner put
up on numerous pages. The cost generally depends on the amount
of impressions (how many times it is seen) or click-throughs
(how many times it is actually clicked on).
Welcome to the Web Hosting center. This section
contains information on setting up your FTP connection so you
can upload your website to our servers, as well as recommended
FTP Software. We have also provided a brief explanation of IIS
Server
logs and links to software that can analyze them for you. Finally,
we have some suggestions on how to promote your site once you
have uploaded it.
